Meta keywords are a type of meta tag that appear in the HTML code of a webpage. Historically, they were used to provide search engines with a list of keywords that represented the content of the page. These keywords were placed within the <meta> tags in the head section of the HTML document.
Example of Meta Keywords Tag
html code<meta name="keywords" content="digital marketing, SEO, content marketing, social media marketing">
Relevance of Meta Keywords Today
Meta keywords were once a significant factor in SEO. However, their importance has greatly diminished over the years due to widespread abuse and keyword stuffing. Major search engines like Google and Bing no longer use meta keywords as a ranking factor. Instead, they focus on other elements like content quality, backlinks, and user experience.